How many times has this project changed shape?
For your own business, or as a service you charge other businesses like yours for.
Nobody runs this lab yet. Take it, give it your hours and your prices, and it is yours.
Before the call, eleven questions in four blocks
Asked in this order on purpose: money and date first, because they decide whether the rest is worth an hour.
Money and date
What exists already
What is not the job
Who decides what
The one not to skip
Question 7. A client who cannot name what is out of scope has not decided what is in it, and that call ends in a brief that moves every fortnight.
What we agreed
A five page site for the practice, live before the September intake. You write the texts, we handle photos and structure. Appointment booking links out to Doctolib, it is not rebuilt.
What is not in scope
The patient area, the newsletter and the English version. They were raised on the call and set aside for later, not forgotten.
Read it, correct what is wrong, and reply agreed. From that point the scope stops moving and any addition is quoted separately.
| Point | Why it matters | Who answers | By |
|---|---|---|---|
| Who writes the five page texts | Two weeks of the schedule | The client | 22 Aug |
| Photos: existing or a shoot | 800 to 1 400 € either way | The client | 22 Aug |
| Booking: outbound link or embedded widget | Half a day of work | Us, then confirm | 25 Aug |
| Who holds the domain today | Could block go-live | The client | 22 Aug |
+ 1 more rows
The domain is the one to chase first. It is the cheapest question on the list and the only one that can stop a launch on the day.
Scope rarely moves in one jump. It moves in small steps, between a first call where everything looked clear and a delivery where nothing is. Independent consultants and agencies both know what should happen: write it down, have it read, have it signed. A scope of work template does not fix it, because it is empty at exactly the moment the notes are still warm. This lab would land the client brief in the hour after the call, with, next to it, the list of what is still unclear.
Put there once, read by every magik.
Put there once by you, read by every magik, corrected when reality moves. Full on day one, unlike the collections below.
Worth more in month six than in week one.
The collections belong to the lab, not to any single magik. Every magik reads them and every run adds to them, which is why this lab is worth more in month six than in week one.
| Client | Subject | Status | Signed |
|---|---|---|---|
| Consulting firm | Reworking the offer | read by the client | yes |
| Software company | Product scoping | waiting on a reply | no |
| Charity | Communication plan | signed | yes |
Invented for this page. Your Briefs collection starts empty and fills as you work.
It wears your name, not ours.
The same lab, under your name, your colours and your logo. Your customers never see ours.
AskMOJOOn the Pro plan, and not needed to take a lab. A fully bespoke theme exists as an upgrade, hand built rather than self-serve.
And whatever you already use: any tool available through an API or an MCP server, connected with your own account.
A tool built for exactly your job, and only that, will go deeper at that one job. This is for the jobs nothing covers, or the ones spread across three tools today.
The page both sides agree on before the work starts: what is being done, for whom, by when, and what is out of scope. In this idea it is written from your first call, so it says what was actually agreed rather than what a blank template asks for.
By naming what is excluded, not only what is included. The magik takes the call, lays out the objective, the deliverables, the deadline and the assumptions, then lists separately what stayed unclear. A scope that only lists what you will do is the one that moves.
What comes out is text you read, correct and copy wherever you send documents from, including your own template. The lab does not do your layout and does not pretend to: what it holds is the content and the order of the questions, which is the part a template leaves empty.
The first magik asks the scoping questions you put in, the ones that actually decide things in your line of work. Whatever is still unclear afterwards is listed separately, in plain words, rather than filled in with an assumption. That list is what protects the scope, even more than the brief.
A template is empty at the moment you need it, which is right after a one hour call you took three pages of notes on. Here the material comes from the call and the template is what you put in once. On top of that, the questions that paid off on past projects accumulate in a collection.
That is the intended use: one page they read, correct and sign. A brief the client never reviewed scopes nothing, it only records what you understood. The value is in the round trip, not in the drafting.
It does not stop the request, it makes it visible as a request. When a new demand arrives you have a dated page saying what was agreed, so the conversation is about a change and its price rather than about who remembers what. That shift is most of the benefit.
The small jobs are where nobody writes anything down, and they are the ones that drift the most for the least money. Here the page is written from a call you were having anyway, so the cost of writing it is close to nothing. If it still is not worth it, do not send it.
A tool built for exactly consultants and agencies, and only that, will go deeper at that one job. This lab is for the jobs no tool covers, or the ones spread across three tools today, and it runs under your name.
Every audience is still open.
Nobody has taken a square on this idea yet. You declare your audience when you take the lab (“roofers in Brittany”, “plumbers around Paris”), and two people can start from the same idea on two different audiences without getting in each other’s way.
Applies Consulting Studio to this job.
And it wears your name, not ours.
The bundle describes a lab that does not exist yet : the jobs it would do, and an example of each output.
Open Knowledge Format : plain markdown, re-importable into any agent. No account, no lock-in.
A diagnostic you can charge for: where AI would pay off in this company, what it would cost, and what to do first.
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