` marker. Import it as-is into Claude / Gemini / any agent: paste this file as base knowledge. Links between concepts are bundle-relative (/labs/x.md). --> --- okf_version: 2.0.0 title: OKF bundle — scope public source: askmojo scope: public concept_counts: output: 1 --- # OKF bundle (scope `public`) Open Knowledge Format v2.0.0 bundle — markdown + YAML frontmatter. The AskMojo database stays the source of truth; this bundle is an exported view filtered by scope. ## Concepts - **output** : 1 ## Indexes - [outputs](/outputs/index.md) --- scope: public --- # Log Historique des changements de visibilité / publication (dates ISO). _Aucun évènement de publication horodaté._ --- type: output title: Lead Deep Dive resource: /o/d13e5948-8e3d-4282-97cd-4cfb1eb6de37 timestamp: '2026-07-27T09:53:37.283Z' visibility: public magik: /labs/leadforge/magiks/lead-deep-dive.md --- # Lead Deep Dive Généré par : [/labs/leadforge/magiks/lead-deep-dive.md](/labs/leadforge/magiks/lead-deep-dive.md) ## Who you are writing to Dana Whitfield, VP of Engineering at Northwind Analytics since March 2024, previously Director of Engineering at Coralstack. She owns the platform and infrastructure groups, roughly 30 of the 78 engineers, and reports to the CTO. Tooling budget above 25k a year goes through her, below that through her staff engineers. ## The company Northwind Analytics sells product analytics to mid-market e-commerce teams. 78 employees per their careers page (was 51 a year ago). Closed a 14M Series A in May 2026 led by Fernwood Ventures, after a 3.5M seed in 2023. Public stack: Go and TypeScript, Kubernetes on GCP, Datadog for monitoring, an in-house feature flag service they wrote about in February. Eleven open roles, six of them backend. Their engineering blog names Amplitude and Mixpanel as the products they displace. ## The person LinkedIn: posts roughly monthly, mostly about onboarding and team structure, not product. X: quiet, replies more than she posts. GitHub: active on two open source Go libraries for tracing. She gave a talk in November 2025 titled "Hiring is the easy part" about ramp-up time after a raise. Across all of it she talks about people and process, never about vendors, which suggests a pitch that opens on tooling will not land. ## Signals to use - May 2026: 14M Series A led by Fernwood Ventures (company blog, TechCrunch). - June 2026: six backend roles opened in a single month (careers page). - February 2026: engineering post on their in-house feature flag service, which they describe as "held together by two people" (company blog). - November 2025: conference talk on ramp-up time being the real constraint after a raise. ## Your angles 1. Ramp-up, not headcount. Rests on the talk and the six openings. Opening line: "Your talk said hiring is the easy part, and you have opened six backend roles since May. What broke first last time the team grew this fast?" 2. The in-house feature flag service. Rests on the February post. Opening line: "Your post described the flag service as held together by two people. Now that the team is doubling, is that still the plan?" 3. Skip this one if the first two get no answer: the Datadog bill after a Series A is a predictable conversation, but everyone is having it with her. ## What I could not confirm No public signal on the tooling budget cycle or the fiscal year end. No evidence of an existing vendor in this category, so this may be a first purchase rather than a switch. Her email is not published anywhere: the pattern first initial and last name at the domain matches two other employees, but treat it as a pattern, not verified. --- title: Outputs description: Outputs index count: 1 --- # Outputs - [Lead Deep Dive](/outputs/d13e5948-8e3d-4282-97cd-4cfb1eb6de37.md) (`public`)