What made them sign
This example shows a document that the What made them sign magik would produce. The lab does not exist yet: Mojo builds it the moment you click, with your hours, your prices and your tone. What you read below was invented for this page.
What made them signWhat made them sign
Eleven quotes signed this year, read together
Nine of the eleven were signed after a follow-up, not after the first send. The average gap between the quote and the signature is nineteen days. A quote that gets no follow-up before day twenty is, in your own numbers, a quote that dies.
What the signed ones had that the others did not
| TraitTrait | SignedSigned | LostLost |
|---|---|---|
| A start date in the quote | 9 of 11 | 2 of 14 |
| Two options instead of one | 7 of 11 | 3 of 14 |
| Follow-up before day 21 | 9 of 11 | 4 of 14 |
The one that does not fit
The shopfront job signed in four days at full price with no follow-up at all. It was the only quote sent the same evening as the visit. That is one case, not a rule, but it is the only one in the file where speed did the work.
What to change: put a start date on every quote, and set the reminder at day fourteen rather than day thirty.
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