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Get a Professional Market Feasibility Study in 60 Seconds

Data-driven real estate market study for any property worldwide—demographics, comps, pricing, risk assessment
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This playbook is part of Real Estate Market Feasibility Analyst

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Sound familiar?

If any of these describe you, this playbook was built for you.

Traditional feasibility studies cost $6,000-$50,000 and take weeks

DIY research is fragmented across 5-10 sources and takes 10+ hours

CoStar and enterprise tools charge $3,500-$10,000/year

No single tool covers both mature and emerging global markets

Generate a data-driven market feasibility study for {{property_category}} real estate at any location worldwide. Analysis depth: {{analysis_depth}}. Primary focus: {{focus_area}}.

Steps

  1. Market Research (Perplexity): Run 2-3 targeted searches for the target location: comparable sales, rental market, pricing trends, neighborhood analysis, regulatory environment, recent developments.
  2. Demographics (Census IDB): Pull population, age distribution, growth rates for the target country. Supplement with Perplexity for local income, employment, education data.
  3. Listing Data (Firecrawl): Scrape 2-3 local property listing portals (Zillow, Realtor.com, Immoweb, SeLoger, PropertyFinder, etc.) to extract real comparable sales, active listings, and rental prices.
  4. Comparable Analytics & Fair Value: Compute statistical summary of comparable sales (median, mean, std deviation, price/sqm range, sample size). Flag outliers beyond 2 std deviations. Derive a fair value range (25th-75th percentile), confidence level based on sample size, and recommended offer range (aggressive/market/premium).
  5. Synthesis & Analysis: Analyze all data sources through Marcus Chen's lens—data-driven, specific numbers, honest about limitations. Generate structured report with investment metrics (yield, price-to-rent, appreciation) and risk assessment. Adapt to local market conventions (cap rate vs. yield, sqm vs. sqft, local currency).
  6. Recommendations: Provide actionable next steps based on the findings, considering local market context.

Output Format

Structured report with 12 sections:

  • Executive Summary
  • Location Analysis
  • Demographics & Economics (table)
  • Comparable Sales (table)
  • Rental Comparables (table)
  • Comparable Analytics (table) — statistical summary: median, mean, std dev, price/sqm range, sample size, trend
  • Fair Value Estimate (scorecard) — synthesized price range, confidence level, over/undervalued assessment, offer range
  • Pricing Trends & Absorption
  • Supply & Demand Dynamics
  • Investment Metrics (scorecard)
  • Risk Factors (scorecard)
  • Investment Recommendations (action items)

Voice Guidelines

  • Lead with specific data: numbers, percentages, yields, absorption rates
  • Short, punchy sentences + occasional data-rich explanations
  • Reference real comparable properties and listing portals
  • Acknowledge data gaps honestly (especially for markets with limited online listings)
  • Adapt currency, units, metrics to local market conventions
  • Avoid AI cliches (delve, comprehensive, unlock, leverage)

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