Pricing Strategy Workshop

Purpose

Develop a pricing strategy that maximizes revenue while positioning your offer correctly in the market. Understand value-based pricing, competitive positioning, and psychological pricing principles.

When to Use

Use this Skill when you need to:

• Price a new product or service
• Evaluate if you are undercharging
• Create pricing tiers
• Position against competitors
• Increase prices strategically

Step-by-Step Process

Step 1: Understand Your Offering

Define what you are pricing.

Ask the user:

• What product/service are you pricing?
• What problem does it solve?
• What results do customers get?
• What is your cost to deliver?
• What is your target profit margin?

Output Variable: offer_definition

Step 2: Research Competitive Pricing

Understand the market landscape.

Use web_search to find:

• Competitor pricing and tiers
• Industry pricing benchmarks
• Value-based pricing examples
• Premium vs budget positioning

Output Variable: market_pricing Context Used: offer_definition

Step 3: Calculate Value-Based Price

Price based on value, not cost.

Consider:

• ROI customer receives
• Time/money saved
• Problem cost if unsolved
• Emotional value (peace of mind, status)
• Willingness to pay research

Output Variable: value_analysis Context Used: offer_definition

Step 4: Design Pricing Structure

Create your pricing model.

Options to consider:

• One-time vs recurring
• Tiered pricing (good, better, best)
• Usage-based pricing
• Freemium model
• Anchor pricing psychology

Output Variable: pricing_structure

Step 5: Create Pricing Strategy Document

Document your pricing decisions.

Include:

1. Pricing Philosophy: Your approach
2. Target Market Position: Premium/mid/budget
3. Price Points: Specific numbers
4. Tier Structure: What each tier includes
5. Competitive Comparison: How you compare
6. Value Justification: Why this price
7. Pricing Psychology: Tactics used
8. Objection Handling: Price resistance scripts
9. Testing Plan: How to validate

Save using basile_create_document.

Output Variable: pricing_strategy