When did your competitor last change their price?
For your own business, or as a service you charge other businesses like yours for.
Nobody runs this lab yet. Take it, give it your hours and your prices, and it is yours.
| Competitor | Page watched | What changed | Seen |
|---|---|---|---|
| Northline | Pricing | Starter 29 € becomes 19 € | 9 Aug, 6:12am |
| Northline | Pricing | Seat limit on Starter, 3 to 2 | 9 Aug, 6:12am |
| Kestrel | Pricing | Free tier removed, 14 day trial instead | 10 Aug, 6:08am |
| Bagley Co | Pricing | Annual billing discount 10 % to 20 % | 10 Aug, 6:08am |
+ 1 more rows
Northline dropped the price and tightened the seats in the same edit. Read alone, the 19 euros looks like a price war. Read together, it is a repackaging.
The claim to check
Northline Starter at 19 euros, down from 29, seen on the pricing page on 9 August.
What holds and what does not
| CheckedChecked | ResultResult |
|---|---|
| Price on the pricing page | 19 €, confirmed |
| Price in the signup flow | 19 €, confirmed |
| Seats included | 2, was 3 |
| Any end date announced | None found |
The reading
The price is real, the discount is not. A three seat team pays 19 plus one extra seat, and their extra seat is 8 euros. That team pays 27 today against 29 before: a two euro difference, not ten.
The headline is true and the conclusion drawn from it would be false. Worth telling the sales team before a customer tells them.
What is not known
Whether existing customers keep three seats at 19. The public page does not say, and guessing it would be inventing.
| Competitor | Change | Seen |
|---|---|---|
| Northline | Starter 29 to 19 € | 9 Aug |
| Kestrel | Free tier removed | 10 Aug |
| Bagley Co | Annual discount 20 % | 10 Aug |
Northline now sits ten euros under you on the entry plan. Your sales team will hear about it this week.
Competitor tracking is the work everyone decides to do and nobody does two months running. You open twelve tabs one Sunday, fill in a spreadsheet, then the week resumes and the price benchmark ages. Collection is not the hard part, regularity is: a SaaS pricing change is only worth something if you hear about it within days, not when a customer asks why you cost more. What ai competitive intelligence has to hold is the boring half, the list of who you watch and the definition of what counts as a move, which is exactly the part a browser tab does not remember.
Put there once, read by every magik.
Put there once by you, read by every magik, corrected when reality moves. Full on day one, unlike the collections below.
Worth more in month six than in week one.
The collections belong to the lab, not to any single magik. Every magik reads them and every run adds to them, which is why this lab is worth more in month six than in week one.
| Competitor | What changed | When | Reads as |
|---|---|---|---|
| Direct rival | Entry tier pulled | this week | moving upmarket |
| Challenger | Annual tier added | 9 d ago | chasing commitment |
| Incumbent | User cap doubled | 3 wk ago | defending on teams |
Invented for this page. Your Changes collection starts empty and fills as you work.
It wears your name, not ours.
The same lab, under your name, your colours and your logo. Your customers never see ours.
AskMOJOOn the Pro plan, and not needed to take a lab. A fully bespoke theme exists as an upgrade, hand built rather than self-serve.
Web search
Firecrawl
ExaAnd whatever you already use: any tool available through an API or an MCP server, connected with your own account.
A tool built for exactly your job, and only that, will go deeper at that one job. This is for the jobs nothing covers, or the ones spread across three tools today.
Reading a page anybody can open is ordinary market watching. What this lab does not do is create accounts, get behind a login, or take anything that is not published. If the price is not public, the honest output is that there is nothing to read.
You name the competitors, you say what counts as a move, you set how often to look, and you read a short note. The hard part is not collecting, it is deciding in advance what deserves your attention, and that decision is written down here rather than made again every Monday.
Whatever you name, as long as it is public and stable enough to compare: a positioning line, a plan appearing or disappearing, a page that changes what it promises. The choice is deliberately yours, because a watch that follows everything produces noise and gets read once.
You write down what counts as a move: a listed plan price, a free tier disappearing, a threshold shifting. A page redesign that touches none of those does not surface. One magik exists for that and nothing else, which is to check before it interrupts you.
Then there is nothing to read, and the lab says so rather than estimating. What stays observable is still useful: a plan appearing, a tier moving, pricing wording that changes. A missing figure stays missing, it does not get replaced by a guess.
A table of what moved over the period, and a short note to circulate. The format is the point: a watch that produces twenty browser tabs does not get read, ten lines on a Monday morning does.
No. It looks on the rhythm you set, daily or weekly, and reports at that rhythm. Nothing here reacts to an event on its own, which is deliberate: a price you learn about on Monday instead of Friday evening costs nothing, and an alert that fires at midnight gets muted.
A tool built for exactly founders and product people, and only that, will go deeper at that one job. This lab is for the jobs no tool covers, or the ones spread across three tools today, and it runs under your name.
Every audience is still open.
Nobody has taken a square on this idea yet. You declare your audience when you take the lab (“roofers in Brittany”, “plumbers around Paris”), and two people can start from the same idea on two different audiences without getting in each other’s way.
Applies Watch Studio to this job.
And it wears your name, not ours.
The bundle describes a lab that does not exist yet : the jobs it would do, and an example of each output.
Open Knowledge Format : plain markdown, re-importable into any agent. No account, no lock-in.
Give it five things you wrote. Everything it writes after that sounds like you, instead of sounding like a chatbot.
What the AI Act actually asks of you, in plain words, taken from the text and not from a consultant's slide.
Web searchFirecrawlA prospect describes what they want at midnight. You wake up to a brief, a price range, and whether it is worth a call.
The scoping, the brief and the price range are done before you open your laptop.
Gmail
Notion
WhatsApphome screen appStill comparing tools? Best AI for competitive intelligence.