Why does everything you generate sound like everyone else?
For your own business, or as a service you charge other businesses like yours for.
Nobody runs this lab yet. Take it, give it your hours and your prices, and it is yours.
From five pieces you wrote
A client email, two newsletters, a landing page and a long post. Nine thousand words. What comes back in all five is below. What appeared once is not: one occurrence is a mood, not a voice.
Sentence and rhythm
| HabitHabit | EvidenceEvidence |
|---|---|
| 11 words a sentence on average | All five |
| Opens on the fact, never on a wind-up | 5 of 5 |
| One line paragraphs to land a point | 4 of 5 |
Words
You say we, never the team, never our organisation. You say client, never user. You write numbers as figures even under ten.
You never write leverage, synergy, seamless, unlock, or in today's fast paced world. Not once in nine thousand words.
What you do that most people do not
You say what did not work before saying what did. Three of the five pieces open on a thing that failed. Anything written for you that opens on a win will not sound like you, whatever else it gets right.
What it wrote
We do not send a report you have to decode. You get the three numbers that moved, what moved them, and what we would do next. If nothing moved, we say that too, and it takes one line.
Why it sounds like you
| Your habitYour habit | Where it came fromWhere it came from |
|---|---|
| Short sentences, no wind-up | Your five reference pieces |
| Never says leverage or synergy | Your words I never use list |
| Says we, never the team | All five pieces |
| Passage | Verdict | What gives it away |
|---|---|---|
| In today's fast moving landscape... | Not you | On your never list, and it is a wind-up |
| Three numbers moved. Here they are. | You | Opens on the fact, 7 words |
| Our team is committed to unlocking... | Not you | Says the team, says unlocking |
| It did not work in June. It works now. | You | Failure first, then the win |
+ 1 more rows
Three passages out of five would need rewriting. Two of the three fail on the same thing, a wind-up before the point, and that is the single fastest fix.
The complaint about generated writing is always the same: it reads fine, and it sounds like nobody. A creator who delegates their writing, to a ghostwriter or to a machine, buys volume and pays in identity. Yet brand voice is not a mystery. It sits in a handful of pieces already written, in a list of words you refuse, and in knowing who you write for. This lab would turn that material into a resource reread on every piece, instead of brand voice guidelines opened once and never again.
Put there once, read by every magik.
Put there once by you, read by every magik, corrected when reality moves. Full on day one, unlike the collections below.
Worth more in month six than in week one.
The collections belong to the lab, not to any single magik. Every magik reads them and every run adds to them, which is why this lab is worth more in month six than in week one.
| Word | Why | Instead |
|---|---|---|
| revolutionary | nobody believes it | new, and that is all |
| support | brochure word | help, do it with them |
| solution | says nothing | the name of the thing |
Invented for this page. Your Words I never use collection starts empty and fills as you work.
It wears your name, not ours.
The same lab, under your name, your colours and your logo. Your customers never see ours.
AskMOJOOn the Pro plan, and not needed to take a lab. A fully bespoke theme exists as an upgrade, hand built rather than self-serve.
And whatever you already use: any tool available through an API or an MCP server, connected with your own account.
A tool built for exactly your job, and only that, will go deeper at that one job. This is for the jobs nothing covers, or the ones spread across three tools today.
Not with adjectives. From pieces you actually wrote: sentence length, how you open, how you turn a corner, what you never say. The first magik reads five of your own texts and writes that description down, which is the part most guidelines skip by choosing three words instead.
No, and this idea only handles the words. Your colours, your logo and your typography are not touched here. What is produced is the written voice: how a sentence of yours is built, and whether a given text sounds like you or like everybody else.
A short document with rules you can check against a text: how long a sentence runs before it stops, whether you address the reader directly, which words are banned, how you handle a disagreement. Checkable is the whole point, since a third magik uses it to judge a draft.
For a voice, yes. What is being looked for is how you build a sentence, how long you let it run, how you turn a corner, and the words you never use. Five pieces you stand behind beat fifty where half were written by somebody else, or by a machine.
Guidelines rarely get reread once written. Here the description of your voice is a resource read by every magik at the moment it writes, and a third magik exists only to tell you whether a given piece sounds like you. The guidelines stop being a document to comply with and become what produces the text.
Yes, as long as you say so: who you write for is part of what you put in. One voice can carry two registers. It is the words you never use, plus your reference pieces, that stop the second register drifting into the generic tone of everybody else.
Then it would learn that voice, which is the one you are trying to get away from. Pick five pieces you wrote yourself, even old ones, even rough: a message to a client, a post you would sign again. Raw material you stand behind matters more than polished material.
A tool built for exactly creators and freelancers, and only that, will go deeper at that one job. This lab is for the jobs no tool covers, or the ones spread across three tools today, and it runs under your name.
Every audience is still open.
Nobody has taken a square on this idea yet. You declare your audience when you take the lab (“roofers in Brittany”, “plumbers around Paris”), and two people can start from the same idea on two different audiences without getting in each other’s way.
Applies Social Studio to this job.
And it wears your name, not ours.
The bundle describes a lab that does not exist yet : the jobs it would do, and an example of each output.
Open Knowledge Format : plain markdown, re-importable into any agent. No account, no lock-in.
You hear about a competitor's price change from your lab, not from a customer asking why you cost more.
Web search
Firecrawl
ExaWhat the AI Act actually asks of you, in plain words, taken from the text and not from a consultant's slide.
Web searchFirecrawlA prospect describes what they want at midnight. You wake up to a brief, a price range, and whether it is worth a call.
The scoping, the brief and the price range are done before you open your laptop.
Gmail
Notion
WhatsApphome screen appStill comparing tools? Best AI for writing.