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Romain·August 11, 2026
Article to social video
Source: « How long should a leather bag last »
Angle chosen: the handle, not the leather. The article makes four points. Only one contradicts what the viewer expects, and a nine-second attention span needs a contradiction, not a summary.
Script, 9:16, 38 seconds
| TimeTime | ShotShot | Text on screenText on screen |
|---|---|---|
| 0-4s | a worn bag, still whole | the leather outlives you |
| 4-12s | close on a torn handle attachment | the handle does not |
| 12-25s | hands, the repair, no faces | 40 to 90 euros. one afternoon. |
| 25-38s | the bag, repaired, in use | the part that breaks is the cheap part |
Captions per platform
Instagram: the full contradiction, three lines, no hashtags in the caption.
LinkedIn: the same, plus the nine-years-of-repairs line as proof.
TikTok: only the last line. The video carries the rest.
Note on the shots Everything above is footage you already generate every week without filming it. Nothing here needs a set.
Social Studio
by Romain
