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90 day kill list, Northwind Logistics90 day kill list, Northwind Logistics
Erwan·August 17, 2026
Example output. Northwind Logistics is an invented company used to show the shape and the level of detail of this deliverable. None of these figures are a benchmark.
01Act this week
Two notice windows close inside 14 days. Everything else on this page can wait; these cannot.
| ToolTool | Annual costAnnual cost | RenewsRenews | NoticeNotice | Last day to give noticeLast day to give notice | StatusStatus |
|---|---|---|---|---|---|
| Confluence | $7,200 | 2026-09-12 | 30 days | 2026-08-13 | MISSED, renews for a year |
| Marketo | $29,400 | 2026-09-30 | 30 days | 2026-08-31 | 14 days left |
Confluence: the notice date passed four days ago. It will renew for another year on 2026-09-12. The action is not cancellation, it is a calendar entry for 2027-08-13 and a call to the vendor asking whether they will release a 90 day exit. Assume they will not.
02The list, by renewal date
| ## | ToolTool | Annual costAnnual cost | RenewsRenews | NoticeNotice | Last dayLast day | What breaksWhat breaks | Data lands inData lands in | Who says yesWho says yes |
|---|---|---|---|---|---|---|---|---|
| 1 | Confluence | $7,200 | 2026-09-12 | 30d | 2026-08-13 (missed) | 23 people lose an internal wiki | Notion | Chief of Staff |
| 2 | Chili Piper | $12,600 | 2026-09-25 | 60d | 2026-07-27 (missed) | inbound lead routing stops | Calendly routing add-on | VP Sales |
| 3 | Marketo | $29,400 | 2026-09-30 | 30d | 2026-08-31 | one dormant campaign list | HubSpot, already the record | Head of Marketing |
| 4 | Intercom | $24,000 | 2026-10-01 | 30d | 2026-09-01 | in-app chat and a second ticket queue | Zendesk for tickets, chat needs a decision | Head of Support |
| 5 | Loom | $4,280 | 2026-10-15 | none | anytime | 40 embedded videos in Notion go dead | needs export first | not provided |
| 6 | Dropbox Business | $6,480 | 2026-10-20 | 30d | 2026-09-20 | one shared folder with two freight partners | Google Drive shared drive | IT |
| 7 | Airtable | $4,320 | 2026-11-30 | 30d | 2026-10-31 | two ops trackers | Notion databases | not provided |
| 8 | Calendly seats | $1,344 | 2026-11-01 | 30d | 2026-10-02 | nothing, 14 unused seats | n/a, seat reduction only | RevOps |
03Do not touch yet
Salesforce. The largest line at $118,000 and the obvious target. It is also the system of record for customer records feeding three other tools. Nothing here replaces it inside 90 days. Revisit after the migration waves, not during.
Loom. Cheap, and removing it silently breaks 40 videos embedded in Notion pages. Export first, remove second. Doing it in that order costs one afternoon; doing it in the other costs a week of complaints.
04Totals
Annual spend removed if every line lands: $89,624
Counting only lines whose notice window is still open (3 to 8): $69,824
Lost to the two missed notice dates, this cycle: $19,800
05What is missing
Notice periods for 11 of the 34 tools. Without them those lines cannot be placed on this page at all. They are in the order forms.
An owner for Loom and Airtable. Both lines are blocked on someone agreeing to be asked.
Whether the Calendly plan allows mid-term seat reduction, or only at renewal.
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by Erwan